As humans, we experience a wide range of emotions every day, and understanding the context behind these emotions can be challenging.
OOTech is a tech startup that specializes in data privacy and AI, and has recently released a new app called OOLoop. The app is designed to help individuals capture and understand their emotional experiences through journal entries, and provides data-driven, privacy-focused, AI optimized insights to improve mental health and overall quality of life.
OOLoop uses a classification system based on Maslow’s hierarchy of needs, allowing Loopers (users who journal on the app) to identify a context for their journal entries that matches the essence of the moment in order to unlock deeper insights into the products, services, events, policies, people and organizations impacting their emotional experiences. By leveraging data-driven insights and privacy-focused AI, OOLoop provides a powerful tool for Loopers to take control of their emotional experiences and make positive changes in their lives.
Maslow’s hierarchy of needs is a well-known theory in psychology that describes the different levels of needs that humans strive to fulfill. According to this theory, individuals have a set of basic physiological needs such as food, water, and shelter that must be met before they can move on to fulfilling higher-level needs like safety, love and belonging, self-esteem, and self-actualization. Maslow believed that people have an innate drive to fulfill these needs in a particular order, with each level building upon the previous one. Once a need at one level is met, individuals will seek to fulfill the next level up, eventually reaching the top level of self-actualization and transcendence, which involve fulfilling one’s full potential and making meaningful contributions to society. The theory has been widely used to explain human motivation and behavior and has been influential in fields like education, management, and marketing.
Let’s take a look at OOLoop’s adaptation of that theory and explore how the platform can deliver powerful insights to help improve mental health and quality of life.
Physiological Needs
This category includes a basic human need for air, heat, water, food, sleep, health care, clothes, light, and shelter.
Last night was terrible. I couldn’t sleep at all. I tried everything, but my mind just wouldn’t shut down. I’m feeling so anxious and tired today. I have a big presentation at work in the morning and I don’t know how I’m going to get through it on so little sleep. I feel like my body is falling apart.
Category: Physiological (Sleep), Emotion: Anxiety 😬
OOLoop may suggest that the Looper prioritize their sleep hygiene, such as creating a consistent bedtime routine or investing in a comfortable mattress and pillows. Additionally, OOLoop may provide resources on relaxation techniques or suggest reducing caffeine intake.
By addressing the root cause of the anxiety, OOLoop’s insights can help the Looper get better sleep and reduce feelings of anxiety, improving their overall mental health and quality of life.
Safety Needs
This category includes a need for personal security, emotional security, and financial security.
I’m feeling really scared right now. I just received my credit card bill and I don’t know how I’m going to pay it off. I’m already struggling to make ends meet, and this bill is just adding to my financial stress. I’m afraid that I won’t be able to keep up with my payments and that my credit score will suffer. What if I lose my job and can’t pay my bills? I feel like I’m spiralling out of control.
Category: Safety (Financial Security), Emotion: Fear 😨
OOLoop may suggest creating a budget or seeking financial assistance from a trusted advisor or organization. Additionally, OOLoop may provide resources on how to negotiate with creditors or how to improve one’s credit score.
By addressing the root cause of the fear, OOLoop’s insights can help the Looper feel more secure in their financial situation and reduce their financial stress. This can lead to improved mental health and overall quality of life.
Social Needs
This category includes a need for friendship, intimacy, family, and acceptance
Today was a really nice day. I spent time with some friends and we just talked and laughed for hours. It felt so good to be with people who accept me for who I am. I don’t have to pretend or put on a mask. I feel calm and content now, like I’m exactly where I’m meant to be. It’s moments like these that remind me how important it is to have people in your life who truly care about you.
Category: Social (Acceptance), Emotion: Calmness 😌
OOLoop may suggest seeking out more social opportunities or strengthening existing relationships with friends and family. Additionally, OOLoop may provide resources on how to build self-acceptance and self-confidence, as feeling accepted by others often starts with accepting oneself.
By addressing the root cause of the calmness, OOLoop’s insights can help the Looper continue to build and maintain healthy social relationships. This can lead to increased feelings of happiness, satisfaction, and overall improved mental health and quality of life.
Self-Esteem Needs
This category includes a need for freedom, independence, respect, recognition, and confidence.
Today, I had an interview for my dream job and it went really well! I felt confident and prepared going into it, and it paid off. The interviewer seemed impressed with my qualifications and asked for references. I can’t express how happy and proud I am of myself. It’s not often that I feel this kind of joy and excitement, but it feels amazing.
Category: Self Esteem (Confidence), Emotion: Joy 😀
OOLoop may suggest ways to continue to build and maintain self confidence. This can include setting achievable goals, seeking out opportunities for growth, and practicing positive self-talk. Additionally, OOLoop may suggest ways to celebrate personal victories and accomplishments, as this can reinforce feelings of self-esteem and lead to increased joy.
By addressing the root source of the joy emotion, OOLoop’s insights can help the Looper continue to build their confidence and self-esteem. This can lead to increased feelings of happiness, satisfaction, and overall improved mental health and quality of life.
Cognitive Needs
This category includes a need for knowledge, creativity, curiosity, and spirituality.
Today, I finished writing the first draft of my novel! It’s been a long and challenging journey, but I’m so satisfied with the end result. It’s not perfect, but I’m proud of what I’ve created and excited to continue editing and refining it. This project has allowed me to tap into my creativity in a way that I haven’t in a long time, and it feels amazing.
Category: Cognitive (Creativity), Emotion: Satisfaction ☺️
OOLoop may suggest ways to continue to foster and develop creativity, such as brainstorming exercises, trying new activities or hobbies, or taking creative risks. Additionally, OOLoop may suggest ways to maintain momentum and motivation, such as setting deadlines or sharing work with others.
By addressing the root source of the satisfaction emotion, OOLoop’s insights can help the Looper continue to build their creative skills and confidence. This can lead to increased feelings of satisfaction, accomplishment, and overall improved mental health and quality of life.
Aesthetic Needs
This category includes a need for beauty in humanity and nature.
I went on a hike today and saw the most beautiful sunset over the mountains. The colors were breathtaking, and the way the light reflected off the clouds was like nothing I’ve ever seen before. It was one of those moments where time seemed to stand still, and I just felt completely in awe of the world around me.
Category: Aesthetic (Beauty in Nature), Emotion: Awe 🤩
OOLoop may suggest ways to incorporate more nature into the Looper’s life, such as spending time outside, going on more hikes or nature walks, or even just looking at breathtaking pictures of beauty in nature. Additionally, OOLoop may suggest ways to practice mindfulness or meditation, which can help cultivate feelings of awe and wonder.
By addressing the root source of the awe emotion, OOLoop’s insights can help the Looper experience more moments of beauty and awe in their daily life. This can lead to increased feelings of happiness, wonder, and overall improved mental health and quality of life.
Self-Actualization Needs
This category includes a need for meaning and potential in life.
Today, I found myself feeling really bored and unfulfilled. I feel like I’m not doing anything meaningful with my life and that I’m just going through the motions. I want to find something that I’m passionate about and that will help me realize my full potential, but I just don’t know where to start.
Category: Self-Actualization (Potential in Life), Emotion: Boredom 😐
OOLoop may suggest the Looper explore different hobbies, interests, or career paths that align with their values and passions. It may also suggest finding ways to incorporate personal growth and development into their daily routine, such as setting goals, learning new skills, or volunteering.
By addressing the root cause of the boredom emotion and helping the Looper find ways to realize their potential, OOLoop’s insights can help the Looper experience a sense of purpose and fulfillment in their life. This can lead to increased feelings of happiness, motivation, and overall improved mental health and quality of life.
Transcendence Needs
This category representing the need to go beyond, help others, and to contribute to a greater good.
I recently learned about the incredible work being done by a non-profit organization that helps provide education and resources to underprivileged communities around the world. I admire the dedication and impact of their team and I am truly inspired by their efforts to make a positive change in the world.
Category: Transcendence (helping others), Emotion: Admiration 🤯
OOLoop may suggest ways to get involved with the non-profit organization or similar causes, such as making a donation or volunteering time to help with their efforts. It may also provide information on other organizations that are making a difference in the world and inspire the Looper to take action.
By encouraging the Looper to continue engaging in activities that promote transcendence and support their values, OOLoop’s insights can help the Looper experience a sense of purpose and fulfillment in their life. This can lead to increased feelings of happiness, motivation, and overall improved mental health and quality of life.
In conclusion, OOLoop’s classification system for emotional experiences (based on Maslow’s hierarchy of needs) combined with the full spectrum of human emotions enables Loopers to capture the necessary context and essence of the experience to unlock deeper insights and improve mental health and quality of life.
Whether it’s addressing basic physiological human needs or pursuing self-actualization and transcendence needs, OOLoop’s insights can help Loopers achieve a greater sense of purpose and fulfillment in their lives. By using the power of data-driven insights and privacy-focused AI, OOLoop empowers Loopers to take control of their emotional experiences to make positive changes in their lives.
